More than 90% of online experiences start with a search engine. This demonstrates the power of SEO in promoting your business and services. For Ghanaian businesses looking to increase their online visibility, it is necessary to know about SEO pricing in Ghana.
But one of the frequently asked questions businesses have is “What is the Cost of SEO in Ghana?” The cost of SEO services varies based on service type, the experience level of the SEO provider, and the size of the business. No matter the size of the company you run, having the right SEO strategy will allow you to rank higher in search engines and generate more customers.
In this post, we’re going to explain the costs of SEO services, helping you evaluate whether SEO optimisation is a worthwhile investment for your business or not.
SEO Pricing Breakdown in Ghana
Generally, businesses in Ghana can expect a broad range of SEO pricing depending on the services included in the packages. Let’s explore details:
Monthly SEO Costs in Ghana: What to Expect
The monthly SEO price in Ghana varies from GHS 3,000 to GHS 12,000. This variability is based on the size of your business, your SEO objectives and the specific services that are included in your package. Some of what you can expect in a typical monthly SEO package:
- On-page SEO (content optimisation, keyword tuning, etc.)
- off-page SEO services (link building, social media marketing)
- Technical SEO (site speed, mobile optimisation)
- Monthly audits, reporting, and analysis of the SEO progress
For small and medium-sized businesses, an average seo plan budget can range from GHS 4,000 to GHS 6,000 monthly. Big corporations that require advanced SEO strategies may likely spend GHS 10,000 or more monthly for total SEO coverage.
Hourly Rates for SEO Services in Ghana
Ghana SEO rate per hour could vary between GHS 100 and GHS 500. The rate depends on the experience of an SEO expert, the difficulty level of the task, work experience, and services needed. For example, some businesses might be more inclined to hourly SEO pricing when they have particular tasks in mind, including:
- Keyword research
- SEO content creation
- SEO site audits
Project-Based SEO Pricing
Project-based pricing for SEO generally cost between GHS 5,000 and GHS 25,000, depending on what the project entails. This type of pricing can be desirable for one-time tasks like:
- Website SEO audits
- SEO content creation for specific pages
- Keyword strategy implementation
How Business Size Affects SEO Pricing
The size of the business also affects the price of SEO. Small companies with tight SEO budgets can choose a cheap SEO service that targets the most influential SEO tactics.
On the other hand, larger companies and organisations, with more than just basic SEO goals for their business, can spend more on an all-in-one SEO marketing service package, which comprises the following.
- Content creation
- Link building
- Technical SEO optimisation
Read more: How to Improve Google Rankings in Ghana
SEO Costs Based on Service Type
There are many types of SEO services, and each of them comes at a different price. Here’s how some crucial services and their expected costs in Ghana break down:
| Sr. no | Service | Expected Starting Price | Expected Highest Prize | Include |
| 1. | On-Page SEO | GHS 1,000 | GHS 5,000 | Content optimisation, title tags, etc. |
| 2. | Off-Page SEO | GHS 2,000 | GHS 8,000 | Link building, social media marketing |
| 3. | Technical SEO | GHS 3,000 | GHS 7,000 | Site speed, mobile optimisation |
| 4. | Local SEO | GHS 2,000 | GHS 5,000 | Local citations, Google My Business optimisation |
Read more: SEO in Ghana: Why Hire Local SEO Optimisation Services Near Me Experts?
Which SEO Pricing Model Fits Your Business?
Selecting the best SEO pricing model is going to depend on your SEO budget, business size, and what you actually hope to achieve. Here are some considerations:
- Monthly SEO pricing is perfect for continuous optimisation and improvements.
- An hourly SEO rate is great for smaller projects or when you need a one-off task completed.
- Project-based pricing works well for clear-cut tasks with specific SEO deliverables.
Key SEO Services Offered and Their Costs
SEO providers in Ghana offer several SEO services. Here are some of the key services and their costs:
| SEO Service | Price Range (GHS) |
| On-Page SEO Optimisation | 1,000 – 5,000 |
| Off-Page SEO (Link Building) | 2,000 – 8,000 |
| Technical SEO Optimisation | 3,000 – 7,000 |
| SEO Content Creation | 2,000 – 6,000 |
Key Factors Influencing SEO Costs in Ghana
Several factors impact SEO pricing in Ghana. These include:
- SEO provider experience: The more experienced your provider, the more they’re likely to charge.
- Project complexity: More complex SEO projects will take time and cost more.
- SEO industry competition: The demand for SEO services in competitive business niches results in higher prices.
- SEO marketing channel: Some channels, like local SEO or international SEO, might have different cost structures associated with them.
How WebSys Stands Out in SEO Pricing
With a decade of experience, WebSys has become a seasoned expert in providing result-oriented SEO services. We provide affordable SEO pricing without sacrificing quality. Here’s how we are different:
- Affordable Pricing
- Flexible Models
- Comprehensive Services
- Expert Team
- Proven Results
Pricing Comparison Between WebSys and Competitors
| SEO Service | WebSys Pricing (GHS) | Competitor A (GHS) | Competitor B (GHS) | Competitor C (GHS) |
| Monthly SEO Packages | GHS 4,500 – GHS 8,000 | GHS 5,000 – GHS 10,000 | GHS 6,000 – GHS 12,000 | GHS 7,000 – GHS 15,000 |
| Hourly SEO Rates | GHS 100 – GHS 300 | GHS 150 – GHS 350 | GHS 200 – GHS 400 | GHS 250 – GHS 500 |
| SEO Project-Based Pricing | GHS 5,000 – GHS 25,000 | GHS 6,000 – GHS 30,000 | GHS 7,000 – GHS 35,000 | GHS 8,000 – GHS 40,000 |
| On-Page SEO (Content Optimisation) | GHS 1,500 – GHS 3,000 | GHS 2,000 – GHS 4,000 | GHS 2,500 – GHS 5,000 | GHS 3,000 – GHS 6,000 |
| Off-Page SEO (Link Building) | GHS 2,000 – GHS 4,000 | GHS 2,500 – GHS 5,500 | GHS 3,000 – GHS 6,000 | GHS 3,500 – GHS 7,000 |
| Technical SEO (Site Optimisation) | GHS 3,000 – GHS 7,000 | GHS 4,000 – GHS 8,000 | GHS 5,000 – GHS 9,000 | GHS 6,000 – GHS 10,000 |
| Local SEO | GHS 2,000 – GHS 4,000 | GHS 3,000 – GHS 5,500 | GHS 3,500 – GHS 6,500 | GHS 4,000 – GHS 7,000 |
Note: Pay attention to any additional costs for extra services like “content creation” that are not already included in the packages.
Do you want to give your business a real boost and are looking for a Ghana-based Seo experts or digital marketing agency? If yes, then make sure to read our latest blog post "How to Choose the Best Digital Marketing Agency in Ghana" before hiring anyone. It will help you choose the best digital partner.
Conclusion: Making the Right SEO Investment for Your Business in Ghana
An investment in SEO services is a huge decision for any business. Whether you are a beginner, or are on a mission to boost your website creditability, familiarizing yourself with the cost of SEO and what affects it can help you make an informed decision. Ghana SEO pricing ranges significantly, but with some diligence, you can find one that works for your SEO strategy budget.
Select right SEO company to fit your objectives and you will see the positive SEO results that help grow your business.
By choosing WebSys as your SEO expert, you can rest assured that your investment Won’t go to waste—in fact, you’re likely to receive double the return on investment. At WebSys, we believe:
"We love what we do and we love helping others succeed at what they love to do."
Thompson Elikem, CEO
Testimonial:
- Their digital solutions have transformed our online presencet Irom SFO to social media marketing their strategies have significantly boosted our customer engagement and sales._Ama Owusu Djan
- Working with this agency was the best decision we made. Their custom digital solutions helped us attract more clients and improve our brand visibility, Highly recommend them!_Mohammed Fuseini