“I have already put all my efforts into seeing my TikTok account go viral, but it has not given me any good results. What am I doing wrong?” This is the question I often get from people like you.
You are consistent with your uploads, experiment with a couple of TikTok trends each week and — despite the relative quality of your content — your videos are not hitting the reach they should be. Do not worry; you are not alone.
TikTok was the third most visited website in Ghana in 2023. But if your content still can not reach the audience, it means you need TikTok SEO services in Ghana
TikTok SEO is the way to improve your TikTok engagement and make sure that people actually see your content. Below I am sharing all details that will clear all your confusions and frustrations.
What Is TikTok SEO and Why Does It Matter in Ghana?
TikTok SEO is all about enhancing your content to improve its ranking in TikTok search results and get shown to more users on For You Pages (FYP).
The TikTok algorithm considers many different factors ( video metadata, audience interactions, and hashtag relevance) when choosing what shows up on users’ feeds. All these algorithms call for TikTok SEO optimisation services for reaching the right audience.
TikTok is booming in Ghana. As per the 2025 report by Exploding Topics, nearly 74.1% of internet users in Ghana use TikTok monthly.
The popularity among local users that TikTok has gained emphasises the importance for brands to tap into its full potential. But your TikTok content needs to be optimised, because otherwise it will never make it to the For You Page (FYP), home of the viral vids.
Key Factors That Affect TikTok Video Rankings in Ghana
In Ghana, your video’s ranking depends on many factors such as
- User Interaction: Likes, comments, shares, and video completion rates.
- Video Information: Hashtags, captions, and keywords.
- Device & Account Settings: Device type, language, and location.
- Video Completion Rate: Higher completion rates boost visibility.
- Content Type: Past engagement with similar videos.
- Trending Content: Participation in popular challenges or trends.
- Upload Frequency: Regular posting increases visibility.
- Video Quality: High quality content gets prioritised.
- Content Diversity: A mix of content types appeals to a broader audience
The following are the details of some of the most important factors.
1. Audience Interaction Signals
The more you engage with the viewers, the better TikTok’s algorithm will rank you. It consists of signals such as likes, comments, shares, and video views. TikTok tracks user engagement with a point system.
- Likes: 1 point
- Comments: 2 points
- Shares: 3 points
- Full Video Views: 4 points
- Replays: 5 points
The more such interactions a video receives, the more algorithm considers it valuable and thus increases its chances to landing on the For You Page (FYP).
Example: Videos that prompt users to interact with a TikTok post — that is, to like a video or comment on it — usually get higher TikTok engagement.
2. Video Metadata Optimisation
One of the best tactics for improving your video reach and visibility is optimising your video metadata thoughtfully. TikTok video metadata refers to its caption, title and hashtags you set for a video. Adding TikTok keywords related to your video content helps people to discover your video when they are already searching.
Tip: Mix broad, popular hashtags with niche specific ones to broaden your video’s reach
Example: A video about Ghanaian food recipes will have more impressions and views if you use hashtags such as #GhanaFood or #AccraEats, etc and also include keywords “delicious Ghanaian dishes” in description and titles.
3. Consistent Account Activity
Another thing you can do to stay in the loop on TikTok is post regularly and engage with your audience. If your account is steady in the way that it posts, rather than sporadic, the algorithm will be more likely to suggest users your created content.
Example: Influencers like Asantewaa, who has 2.3 million followers, are an excellent example of how TikTok followers grow easily if you post regularly and maintain good engagement with your audience.
4. Target Audience and Content Behaviour
A video’s content might not be relevant to the whole global audience. A study by Journal of Marketing Communications in July 2022 said that when you create personalised content, aligned with audience’s liking, it helps improve your creativity, authenticity, and likelihood of viral success.
A good understanding of the behaviour of TikTok audience can help you design content that leads to more engagement!
Example: Users in Ghana prefer watching content that depicts their culture, trends, and local music tunes on TikTok. Lasmid’s song “Friday Night” went viral on TikTok as its beat was relatable to Ghana’s audience.
Read more: How to Use Influencer Marketing in Ghana to Drive Sales
7 Actionable Tips to Optimise Your TikTok Videos for SEO in Ghana
Now that we have gone through the TikTok ranking factors, here are seven practical tips to improve your TikTok video optimisation in Ghana.
1. Conduct Thorough Keyword Research for TikTok
Begin by researching the most screaming TikTok search queries which align with your niche. Tap into what is trending with tools like
- TikTok’s Discover Page
- Google Trends
- Hashtagify
- Trendsmap
- TikTok’s Auto Suggest
- BuzzSumo
- Social Media Platforms (Instagram, Twitter)
2. Select the Right Hashtags and Keywords
Pick hashtags for TikTok according to your video and its content. Mix broad, high traffic hashtags with niche related ones that will target those interested in your field.
Example: if your content is about Ghanaian culture, use hashtags such as #GhanaCulture, #Accra or even #ExploreGhana. Only apply TikTok hashtags that are relevant to your content.
3. Create Content That Drives Engagement
Engagement is key for visibility. Make videos that spark a conversation, like by asking questions and jumping on trends or music from TikTok.
Example: The #SugarcaneChallenge related to the single “Sugarcane” by Camidoh has a reach of over 38.5 million views. Taking part in these types of challenges ultimately leads to greater engagement and visibility.
4. Join TikTok Trends and Challenges
By taking part in TikTok challenges and trends, you can uncover your content to a large audience. Apply TikTok viral video effects, follow popular sounds, and join challenges!
Example: The #Goodsin challenge made Olivetheboy’s ‘Goodsin’ the most Shazamed song in West Africa in 2023 and also improved visibility for those who participated in this challenge.
5. Focus on High Quality Video Production
Research indicates that TikTok video quality matters. Make sure that your videos have quality sound, lighting and image edges. A study analysing TikTok videos related to myopia found that high quality videos drive more likes, shares, and engagement. If you create high quality videos, more of your content will also show up in the TikTok search.
Tip: Spend the money on good video editing, and use only royalty free audio from TikTok’s audio library to sound legit.
6. Post at the Right Time for Maximum Impact
Post when your audience is most active. Check TikTok performance metrics for best timing. Analyze when your audience engages the most.
Tip: Times to post in Ghana vary. Test posting during evenings or weekends to get the most engagement.
7. Foster Audience Interaction
Reply to comments and ask questions. Encourage followers to share your videos. This builds a community and boosts visibility.
Example: User interaction signals like comments, likes, and shares can significantly impact how your content is ranked.
Final Lines
TikTok SEO optimisation is crucial for anyone looking to grow their presence on the platform. By applying the tips outlined in this article, you can improve your TikTok video ranking, increase TikTok engagement, and ensure your content reaches its full potential in Ghana. Whether you are a content creator or a business, mastering TikTok’s algorithm will help you thrive.
Start applying above described tips today and watch your TikTok video optimisation efforts pay off. If you need professional help, consider reaching out to TikTok SEO services to maximise your social media SEO strategy!
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