Ghanaian businesses battle fierce online competition daily while budgets remain painfully tight. SMEs in Accra watch competitors dominate Google search results despite similar marketing budget allocation. The burning question emerges: “Should I hire an in-house marketing team or an agency in Ghana?” Frustration mounts as in-house team vs. external digital marketing agency in Ghana debates […]
Tag Archives: digital marketing ghana
06
Jan
Jan
Most Ghanaian business owners don’t wake up craving “campaign performance tracking” or “conversion rate optimization (CRO).” They wake up wondering why the phone has gone quiet, why foot traffic is down in Accra or Kumasi, and why competitors dominate conversations on Facebook while their own brand barely gets a mention. With over 26.3 million people […]
19
Aug
Aug
Are you scratching your head over digital marketing costs in Ghana? Wondering if it’s worth the investment for your shop in Accra or Kumasi? I get it—I’m an expert in this field, and I’ve seen how confusing the pricing can be. Fees swing wildly based on services like SEO in Ghana or social media marketing. […]
05
Jul
Jul
If you’re a business owner in Ghana, you’ve likely wondered, “How to rank on Google in Ghana?” You’re not alone—ranking on Google in Ghana is a growing challenge for thousands of local brands and entrepreneurs. But here’s the real kicker: Google isn’t just looking for keywords anymore. Today, its algorithm evaluates over 200 signals—from readers […]
05
Jul
Jul
When small business owners in Ghana invest without clear metrics, they spin their wheels. Digital marketing in Ghana offers direct channels to customers. Set targets and track campaigns precisely. By focusing on ROI of digital marketing, you ensure each cedi works harder. You’ll see better lead generation via targeted ads and emails. Monitoring conversion rates […]
25
Jun
Jun
Utilising the best digital marketing strategies for Ghana has become a necessity for businesses from all over the world, including those in Ghana. For small and medium enterprises (SMEs), it’s an opportunity to make their business more visible online, reach out to their potential customer base and grow their business. By adopting channels like social media, e-commerce, […]