“It’s been 2 years since I built my real estate business website, but I haven’t seen any real benefit. I don’t understand why people often say that online real estate companies are highly profitable.”
As an SEO expert, I’ve heard this sentence many times over the past 5 years. And I always ask my clients the same thing: Have you implemented the strategies of SEO for real estate Ghana?
And trust me, 80% of clients have no idea about real estate website optimization. I know Ghana’s real estate market is projected to achieve 5.48% growth by 2028, and it’s expected to reach US$567.60 billion by then.
That’s why I felt it important to share this article consisting on 7 proven techniques of SEO strategies for Ghana-based real estate business websites with real estate business owners. I am sharing my personal insight on :
- Google My Business Profile
- Importance of Using Local Keyword Search
- Tips on Localized Service Pages
- On Page SEO techniques
- Link Building and More
I truly believe that after reading this comprehensive guide and applying the tips, you’ll see a significant increase in both sales and the visibility of your online real estate company.
What is SEO for Real Estate in Ghana?
SEO in the context of real estate business Ghana refers to the implementation of SEO techniques on a property company website to help it rank on search engine results.
It includes finding the right keyword (low KD and high volume), property listing, optimizing your Google My Business profile, optimizing website according to latest SEO updates 2026 and other such strategies.
According to 2024 reports, digital marketing in Ghana includes around 24 million internet users and 7.4 million social media users. Isn’t that a great opportunity for your business to introduce your services to them and generate sales?
So read on, understand, and implement the SEO strategies listed below — and see the results for yourself!
7 Proven SEO Strategies for Real Estate in Ghana
Many property websites in Ghana like Meqasa, Ghana Property Centre, and Proven Partners have already made a strong name for themselves in the real estate industry. Want to know how?
Below, I’ve uncovered their strategies for you — so you too can achieve higher rankings on SERPs and build your authority in the market.
1) Optimize Google My Business for Ghanaian Real Estate Agents
Businesses with optimized Google My Business (GMB) profiles are 70% more likely to drive local visits and 50% more likely to result to a sales.
When potential buyers search for keywords like “real estate agents in Accra” or “property for sale in Ghana”, having a complete GMB profile can make you stand out.
- Complete Your Profile: Add your business location, its office hours, clear and correct contact information and recent real estate agent reviews from Ghana.
- Get Reviews: Request your happy clients to leave reviews. It will boosts your credibility and improves local rankings. VKARD reported that 71% of people are more likely to choose businesses with positive GMB reviews.
- Post Updates Regularly: Regularly update your profile with new properties and market insights.
If you want to learn more about how to optimize your GMB profile to attract clients, read our other blog post that covers this topic in depth: How Google My Business Optimisation in Ghana Works
2) Perform a Local Keyword Search for Ghana’s Real Estate Market
As reports suggest that 97% of the searches made online are for local services. If your site is optimized for local keywords that your potential clients are searching for, there will be 90% more chances of your website appearing in the local searches.
Primary Keywords
These include broad, high volume terms like:
- Real estate Ghana
- Homes for sale in Accra
Long Tail Keywords
Target longer phrases that are highly relevant to specific searches:
- Affordable apartments for rent in Kumasi
- Luxury homes in Takoradi for sale
Location Specific Keywords
Incorporate location based terms for better targeting:
- Real estate in Tema
- Property for sale in Ashanti Region
Moreover, the frequency of searches with the phrase “near me” has increased by over 900%. Targeting these local queries can help you attract customers who are looking for nearby real estate agents or properties.
Real Life Example: Meqasa (Ghana Based leading property websites) implemented seo techniques including targeting local keywords and has established its name in the market SEO.
3) Create Localized Service Pages and Informative Blog Content
Localizing your content is essential in SEO for real estate in Ghana. Create pages that target specific cities, regions, or neighborhoods where you operate. This helps attract local traffic and caters to the search intent of users looking for property in particular areas. Think With Google claims that searches have local intent have grown by up to 150 %.
By providing in depth real estate blog posts about properties in different regions—such as eco friendly homes in Ghana—you can target local buyers more effectively.
- Localized Service Pages: Build separate pages for each region you serve, like “Properties for Sale in Accra” or “Real Estate in Takoradi.”
- Real Estate Blog Posts: Share informative content, such as “Best Real Estate Investment Opportunities in Accra,” which can improve engagement metrics and attract more organic traffic. They also position you as an industry expert, and build trust and showcase authority.
Read more: 5 Essential Benefits of Working with a Content Marketing Agency in Ghana
4) Optimize Website Content for SEO
Content optimization is at the heart of any SEO strategy. For real estate businesses in Ghana, your content should not only be informative but also optimized to improve SEO rankings. It provides an excellent user experience (UX).
Moreover, on page SEO includes optimizing meta tags, SEO friendly URLs, alt text for images and ensuring that your content is addressing pain points of your potential clients. Ensure that your property listings and other pages are designed with SEO in mind.
Additionally, using structured data like schema markup for real estate helps search engines understand the context of your content, further improving your visibility.
- Incorporate Targeted Keywords: Use relevant keywords like “real estate agents in Accra” and “property listings in Ghana.”
- Call to Action (CTA): Include clear CTAs, such as “Contact Us for a Viewing,” to increase conversion rates.
- Location Pages: Create pages dedicated to specific locations like properties for sale in Kumasi or apartments in Takoradi to target local audiences effectively.
- Buy Ghanian Domain: When your domain is Ghanaian and also includes a keyword relevant to your services, it will help your website grow faster. For example:
Real Life Example: Ghana Property Centre dont need to be introduced as its already quite famous. Want to know the secret behind that fame? Its “optimizing website according to the latest SEO tactics.”
5) Build Domain Authority with Link Building
Backlinks are a key factor for 92.3% of the websites that make it to the top 100 rankings. They help increase your domain authority and SEO performance.
Focus on acquiring backlinks from local Ghanaian websites, real estate blogs, or government websites, as they are considered reputable sources by Google. In 2023 SEMrush report they disclosed that more than 50% of sites lacking backlinks never rank on the first page.
A robust link building strategy can visibly increase your website’s credibility, helping it rank higher on SERPs. Not only does this improve your visibility, but it also drives more organic traffic, enhancing your conversion rate. Here is how you can build links:
- Guest Posting: Write articles for local blogs or real estate websites to provide valuable insights into the Ghanaian market.
- Partnerships: Form partnerships with other businesses or local influencers to gain backlinks.
- Local Citations: like your business on local directories such as Yellow Pages Ghana or Ghana Business Directories.
6) Focus on Technical SEO for Better Performance
Technical SEO is the backbone of a well optimized website. This involves improving the page load time optimization, ensuring that your website is mobile friendly and improving website architecture. According to Statista, in 2025 mobile traffic has reached 63.8%, rising from 35% in 2015.
In Ghana where internet speed is continually improving, with mobile internet download speed averaging 13.17 Mbps as of 2024, it is essential that your website loads fast on mobile devices.
Page speed optimization can improve user engagement and bounce rates as 61% of mobile searches result in zero clicks if the page takes too long to load.
- Mobile Optimization: Ensure your website is mobile friendly to cater to the 63.8% of mobile web traffic.
- Page Load Time Optimization: A 0.1 second delay in loading can result in an 8% decrease in conversions. Optimize images and scripts to ensure fast load times.
- Secure Your Site: Implement HTTPS to secure your website and improve its trustworthiness.
Real Life Example: The well known international real estate leaders “Proven Partners” have shared in their case story how they utilize these technical SEO strategies and drive organic traffic and sales.
If you want to learn more about how important is to make your webaite mobile friendly and how to do it, read our other blog post that covers this topic in depth: Why is mobile-friendly web design important?
7) Use SEO Tools to Stay Ahead of the Competition
Stay competitive by using SEO tools for real estate to track your performance, analyze competitors and identify areas for improvement.
| Tool | Purpose |
| Google Analytics | Track website traffic, user behavior and conversions. |
| Google Search Console | Monitor your website’s performance ( search queries, click through rates (CTR), impressions and indexing issues) |
| SEMrush | Comprehensive SEO tool for competitor analysis and keyword research. |
| Ahrefs | Link building, keyword research and site auditing. |
| Moz Pro | Site audit, keyword research and tracking SERP performance. |
| Yoast SEO (for WordPress sites) | On page SEO optimization |
| Screaming Frog SEO Spider | Website crawling and technical SEO analysis |
| Ubersuggest | Keyword research and competitive analysis |
| SpyFu | Competitor keyword analysis and PPC insights. |
| Google Keyword Planner | A keyword research tool by Google |
| Rank Math (for WordPress sites | On page SEO plugin |
| SE Ranking | All in one SEO tool with keyword tracking, site audits and backlink analysis |
| BrightLocal | Local SEO tool |
| BuzzSumo | Content research and marketing tool |
| Answer the Public | Discover content ideas based on real user questions |
| GTmetrix | Website performance and speed analysis |
| Pingdom | Website speed and performance monitoring tool |
| HubSpot SEO Tools | SEO performance and content strategy optimization |
| LocalVox | Local SEO and local content management |
| Surfer SEO | Content optimization based on SERP analysis |
Read more: What is the Cost of SEO in Ghana?
Recap: Mastering SEO for Real Estate Ghana
Search engine optimization or SEO is an indispensable tool for real estate businesses in Ghana and mastering it can improve your chances of increasing property sales and standing out in a competitive market. By utilizing these 7 proven techniques you can improve your Google ranking, drive targeted traffic and generate quality leads.
Here is a quick recap of the key strategies covered:
- Optimize Google My Business and encourage customer reviews.
- Perform keyword research and focus on local SEO for better visibility.
- Create localized service pages and publish informative real estate blog posts.
- Optimize your website content with relevant keywords and improve site speed.
- Build high quality backlinks and focus on technical SEO to ensure better performance.
- Use SEO tools for real estate to stay ahead of competitors.
- Consider professional SEO services to ensure long term success.
At WebSys Technology we have been helping real estate businesses in Ghana succeed with SEO for decades. Our team specializes in real estate website optimization and local SEO strategies tailored specifically to the Ghanaian market.
Trusted by businesses across the country, we can help you achieve your SEO goals and increase property sales. Contact us today for a free consultation and let us take your business to the next level!
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