Your website needs SEO to grow your online business. But remember, it is not all just about stuffing keywords into the website’s content. It demands strategies and efforts. Getting a professional SEO audit in Ghana is one of these efforts.
An in-depth SEO audit allows you to find hidden opportunities and boost your site’s technical health. Without it, your site may not rank as highly as it could, and won’t attract traffic as it should.
In Ghana, an increasing number of businesses are utilising SEO to stay ahead of their competitors. As digital marketing has continued to grow, the SEO audit is becoming super important for enhancing your website’s visibility, performance, and conversions. Let’s discover more about it!
Why SEO Audit Services Are a Must-Have for Ghanaian Businesses
Many Ghanaian businesses are investing in SEO audit services to enhance their organic presence and increase website traffic. But why is it so important?
- Technical problems with your site can hurt your organic search rankings. For instance, 25% of websites have crawlability issues due to bad internal linking and robots.txt errors. These issues cause search engines to get confused while crawling your site.
- 15% of crawl errors are the result of broken links, which can harm your SEO, often without you being aware.
- Businesses that blog get 55% more website visitors on average than those that don’t. However, if you are publishing high-quality content but there are some technical errors in your site, your content will not be able to traffic to your site.
- As of January 2024, Ghana had 24.06 million internet users, representing 69.8% of the total population. And most of them access search engines by using mobiles. If your site is not optimised for mobile or its speed is slow, users will not stay on your website, increasing your bounce rate.
Seo audits let you discover these hidden issues on your site so you can fix them and improve your seo.
Read more: What is the Cost of SEO in Ghana?
What You Can Expect from WebSys’ Professional SEO Audit Services
A professional SEO audit is a thorough analysis of your website’s performance. It identifies areas for improvement to help your site rank better and perform optimally. At WebSys, our SEO audits include:
Site Performance Analysis
The first step in our audit is analysing how your website is performing:
- Site speed: The slower a website is, the higher bounce rates it will have (damaging SEO).
- Mobile speed: Since more searches are made by mobile, a site speed audit makes sure your website is loading fast on any device.
- User experience: A poor user experience can reduce conversions. We assess this to make necessary improvements.
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Backlink Profile Review
Backlinks are vital for your SEO success. A detailed audit checks the quality and quantity of backlinks pointing to your website.
- Backlink profile audit ensures your site has quality links that help improve rankings.
- Off-page SEO strategies, such as backlink building, will be recommended to improve your site’s authority and visibility.
In-Depth Keyword Research
We will check which keywords are performing well for your site now and which you should target in the future.
- Keyword performance analysis allows you to concentrate on key high-performance keywords for better positions.
- Focus will be on the local keyword to enable Ghanaian businesses to rank well in their local market.
Technical SEO Checks
Technical SEO is crucial for improving your website’s crawlability and performance:
- Mobile optimisation and page speed will be checked.
- Issues such as robots.txt, XML sitemap, and canonicalization will be tackled to enhance your site’s technical health.
Content Strategy Evaluation
Your website’s content is vital for both ranking and conversions. A content quality audit will help assess:
- If your content fulfills the search intent of your audience.
- On-page SEO tips, including how to optimise headlines, meta tags and images.
Link Audits (Broken Links, Redirect Issues, etc.)
Broken links or redirects can have a negative impact on your website’s SEO health. An audit finds and repairs these:
- Link audits ensure all links on your website are working properly, improving user experience and SEO rankings.
Read more: How to Improve Google Rankings in Ghana
Why WebSys is the Best SEO Audit Service in Ghana
WebSys is the go-to SEO audit service in Ghana. Here’s why:
- Expertise: WebSys has years of experience helping Ghanaian businesses enhance their reach. We know what it means to optimise sites for both technical SEO and content strategy.
- Customised Solutions: We personalise each SEO audit to suit the bespoke requirements for Ghanaian businesses.
- Local Knowledge: Understanding local market trends helps us implement local SEO strategies that actually work.
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Conclusion: Start Boosting Your Organic Visibility in Ghana
If you have ever wanted your Ghana-based site to rank well for local searches, a full professional SEO audit in Ghana is the place to begin. This is the first step you can take to start maximising your website’s performance and organic search rankings.
Contact WebSys to find out more about our professional SEO audit and unlock the potential your site has to offer. Get on the road to more success today with a focused strategy and see the results that an SEO audit can bring to the growth of your business!
Testimonials:
- Their digital solutions have transformed our online presencet Irom SFO to social media marketing their strategies have significantly boosted our customer engagement and sales._Ama Owusu Djan
- Working with this agency was the best decision we made. Their custom digital solutions helped us attract more clients and improve our brand visibility, Highly recommend them!_Mohammed Fuseini