Many Ghanaian web owners are confused about “How to Improve Google Rankings in Ghana.” Don’t worry—we’re going to answer your question today!
Boosting your Google rankings in Ghana can feel daunting, but with the right SEO moves, you’ll see real gains. Ghana’s internet penetration hit 69.9% in early 2025, with 24.3 million active users clamouring for relevant websites.
By focusing on local signals, search engine optimisation becomes a powerful driver of online visibility and website traffic.
Below, discover eight strategic steps—packed with real facts, case studies, and clear examples—to improve Google rankings for any Ghanaian business.
8 Steps to Dominate Google Ghana Rankings
Ready to rank locally on Google Ghana? These steps align with Ghanaian search habits, edge out competitors in search results, and boost your search visibility.
Step 1: Register a .com.gh Domain
Building local trust hinges on a country-specific domain (.com.gh). In fact, 56 % of Google’s top three positions across 15 international markets are held by ccTLDs. A .com.gh signals Ghana relevance, improving crawlability and indexability by Google’s bots.
Benefits:
- Local SEO boost through geo-targeted signals
- Stronger domain authority among Ghanaian users
- Clearer user intent alignment
Jumia Ghana’s .com.gh Success
- Domain: jumia.com.gh
- Monthly Visits (SimilarWeb, May 2025): 1.38 million visitors
- Ghanaian Traffic Share (Ahrefs, May 2025): 321,000 visits from Ghana (98.9% of total)
Step 2: Optimise for “Near Me” Searches
Mobile users often include “near me” in queries—think near me searches Ghana like “Kumasi dentist near me”. Add location-based keywords in your title tag, meta description, and URL:
- Title Tag: Best Kumasi Dentist – Open 24/7
- Meta Description: Trusted dentist in Kumasi, offering affordable cleanings
Tactics:
- Use Google Business Profile Ghana to reinforce proximity
- Monitor keyword rankings for city modifiers in Google Analytics
Real Life Evidence:
PlumbGas, a local plumbing service in Stafford, UK, optimised its service pages with “plumber near me Stafford” in titles, meta descriptions, and page copy.
Within six months, it jumped from page three to page one in Google’s search results, doubling phone inquiries and boosting online quote requests by 250%.
Step 3: Create Content for Ghanaian Users
Craft high-quality content that answers local questions. Focus on topics like mobile money, festivals, or culture to satisfy user intent.
Content ideas:
- Top 5 Chale Wote Festival Highlights
- How to Integrate Mobile Money Payments
Statistical facts:
- Mobile money transactions in Ghana rose by 57.9% in 2024 (Bank of Ghana).
- 93 % of mobile connections are broadband (3G–5G) (GSMA Intelligence via DataReportal, 2025).
Read more: What is the Cost of SEO in Ghana?
Step 4: On-Page SEO with Local Intent
Fine-tune your site structure and content readability for search engine ranking gains:
- Implement LocalBusiness schema with NAP (Name, Address, Phone)
- Use internal linking to spread authority across service pages
- Target LSI keywords like Ghana online store, Accra SEO services
| Element | Best Practice |
| Title Tag | Include main + city keyword (e.g., “Accra SEO Agency”) |
| Meta Description | Summarise benefits + location “Boost your Kumasi shop” |
| Header Tags (H1–H3) | Use relevant content with keyword placement |
| Image Alt Text | Describe with local terms “Accra skyline at sunset” |
Avoid crawl errors by checking Google Search Console weekly.
Step 5: Mobile Optimisation is a Must
With over 72% of Ghanaian web traffic on mobile, a fast-loading site is critical. Sites slower than 3 seconds lose 53% of mobile visitors.
Checklist:
- Responsive design for all screen sizes
- Compress images and enable lazy loading
- Leverage AMP pages for instant load
Real Life Evidence:
DUMA™, a Ghana‐focused news platform, optimises its mobile site. By streamlining images, third-party scripts, and ads, they doubled their page-load speed on mobile devices (e.g. 4s → 2s) and grew to 1 million page views per month—demonstrating how faster load times can drive substantial engagement
Read more: How Does SEO Work in Ghana?
Step 6: Build Ghana-Based Backlinks
Quality backlinks remain a top search engine optimisation factor. Pursue links from .edu.gh, .gov.gh, and major news sites.
Link Building Tactics:
- Guest posts on Ghana business directories
- Partnerships with University of Ghana for research reports
- Content outreach to local blogs and influencers
Read more: What is the Best CMS for a Business Website? (2025)
Step 7: Keep Content Fresh and Locally Timed
Maintain content freshness by syncing with Ghana’s calendar. Freshness signals to Google that your helpful content stays relevant.
| Month | Event |
| March | Independence Day (Mar 6) |
| May | Panafest (Pan-African Festival) |
| Aug | Homowo Festival (Ga community) |
| Dec | Christmas & Boxing Day |
Strategy:
- Plan quarterly posts (e.g., “Back-to-School Tips in Accra”)
- Use Google Trends to track rising local queries
Step 8: Optimise and Actively Use Google Business Profile
Your Google Business Profile (GBP) is vital for local search results. Claim and verify, then:
- Update services, hours, and photos regularly
- Solicit and respond to reviews in English and Twi
- Maintain NAP consistency across listings
Final Thoughts – Stay Consistent and Ghana-Focused
Improving search engine ranking in Ghana depends on steady, culturally attuned effort. Track metrics in Google Analytics and run an SEO audit quarterly. Experiment with tools like Semrush and Ahrefs to refine keyword planner insights.
Whether you’re in Accra, Kumasi, or beyond, these local SEO tactics will help you rank higher on Google and drive lasting business visibility in Ghana. Start with one step today—and watch your keyword rankings climb.
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