Did you know 70% of smartphone users in Ghana will call a business directly from search results in Google? This figure demonstrates the fantastic opportunity that exists for a Google Ads management company in Ghana to help businesses that want to access their potential market.
But many companies have a difficult time making the most of their Google Ads campaigns and miss out on valuable chances to bring targeted traffic to their site and encourage conversions. Without good geo-targeting, ad copy testing, and mobile optimisation, ads could lose effectiveness and blow the budget.
Below we at WebSys are going to discuss tested Google Ads optimisation techniques that make your business drive high-quality traffic, improve CTR and make more sales in a very competitive market like Ghana.
1. Tailor Your Keyword Strategy to the Ghanaian Market
To run effective Google Ads campaigns in Ghana, you need to optimise for keywords that are relevant to the local scene. Local and specific terms used by Ghanaians are different from those of the global search queries.
- Keyword Localisation: Keep in mind the languages used in Ghana (Twi or Ga) when choosing keywords.
- Targeted Traffic: Target local keywords to reach customers from different cities such as Accra and Kumasi.
- Conversion Tracking: Track which keywords lead to the highest conversions to improve your strategy.
Stats to Consider
- 46 per cent of all Google searches are for local information, so customising your geo-targeting preferences can enhance your success.
Actionable Tip: Employ Google Ads keyword tools to identify specific terms that are used by Ghanaian consumers so that you can target more specific groups.
To learn how to create Campaign read Google's own guide: 8 steps to prepare your campaign for success
2. Optimise Your Google Ads for Ghanaian Mobile Users
Most people in Ghana use their phones to access the internet. Research shows that in 2024, Ghana’s mobile penetration increased up to 113.2%. Therefore mobile optimisation of Google ads is essential to reach this audience effectively.
- Responsive Design: Make sure your landing pages are optimised for mobile to minimise your bounce rate.
- Google Merchant Centre: If you sell products online, Google Shopping campaigns can help bring mobile shoppers to your store.
- Ad Copy Testing: Experiment with new ad copy and landing pages to see what resonates with your mobile users.
Statistical Insight
- 70% of mobile searchers will call the business directly from the search results. This means your Google Ads campaign needs to be focused on mobile conversions.
Actionable Tip: Make sure your Google Ads drive to quick-loading, mobile-optimised landing pages to get a better user experience and higher CTR.
Read more: What Is Social Media Management: A Beginner-Friendly Guide
3. Geo-Targeting for Ghana’s Key Cities and Regions
By geo-targeting on Google Ads, you can localise and customise your ad to selected regions in Ghana. This increases the relevance of your ad and that means you’re reaching the right people.
- Focus on Major Cities: Targeting big cities such as Accra, Kumasi, Takoradi, and Cape Coast always gives more benefits and brings a high engagement rate.
- Adjust Bids by Region: Increase bids in your top performing regions to ensure you get the most out of your spend.
- Localised Ads: Personalise the ad as per local language and interest.
Statistical Insight
- Google Ads with location get a 20% higher click-through rate than those without location.
Actionable Tip: Use Google Ads geo-targeting to pinpoint who you want to reach so that you spend your budget only where needed.
4. Use Local Language and Cultural Context in Your Ads
If you want to add a personal touch, you need to include terms and phrases in your Google Ads campaigns that the locals use.
- Language Targeting: Your ad should be in their native language so people can understand and feel that your service or product is relevant.
- Cultural Relevance: Create an ad that resonates with their cultural habits.
- Ad Customisation: Localise your ad content to connect with different audiences in Ghana.
Example:
An ad for a Ghanaian food seller might include local slang or cultural references to build a better connection with local consumers.
Actionable Tip: Serve Google Ads to your audience in their own culture and language and you will see far better engagement.
5. Leverage Google Shopping Ads to Promote Local Products in Ghana
With Google Shopping campaigns, you can promote your local products to a national audience directly on Google. This is vital for e-commerce companies that want to scale in Ghana.
- Showcase Products: Add all your products’ details in Google Merchant Center to rank better.
- Targeted Traffic: You can use Google Shopping Ads to target users searching for a particular item in Ghana.
- Increase Sales: By providing information about your products, you can boost your conversion rates, particularly with local buyers.
Statistical Insight
- PPC visitors are 50% more likely to purchase than organic visitors, so Google Shopping Ads are an effective way to drive sales.
Actionable Tip: Leverage Google Ads for e-commerce advertising for online product listings and local shopper reach.
Read more: Accra to Kumasi: Why Top Ghanaian Businesses Get 90% More Calls With This Free Tool
6. Start with Search Ads Before Expanding to Display Ads in Ghana
If you are new to Google Ads management in Ghana, you’re way better off starting with search ads, not display ads.
- Search Ads: Utilise high-intent keywords to drive higher conversions.
- Display Ads: After you have optimised your search ads, you can focus on display ads to get broader exposure.
Tip for Success:
Test a variety of ad copy and use conversion tracking to determine which ads bring the most targeted visitors before expanding to other venues.
7. Get Local Expertise in Google Ads Management for Better Results
Although Google Ads has so many valuable and beneficial features, hiring a local Google Ads agency in Ghana can maximise your success ratio.
- Understanding Local Trends: Local campaigns are best positioned to fine-tune their ads according to marketplace trends in Ghana.
- Customised Strategies: They should better optimise Google ads by maintaining focus on local audience’s behaviour patterns and culture.
- Proven Results: A professional local agency can help you achieve the highest ROI with Google Ads.
Actionable Tip: Opt for a local Google Ads management agency that knows the digital landscape of Ghana and can utilise customised strategies for your business.
Real Life Evidence:
Jumia Ghana was able to take advantage of Google Ads management to increase CTR by 20%, increase conversion rate by 15%, increase brand awareness by 30%, and increase mobile sales.
Conclusion
Google Ads management in Ghana is an effective method to drive quality traffic. Through the execution of targeted tactics–ranging from geo-targeting, to local language and even mobile optimisation- businesses can increase exposure and drive more sales. With the proper Google Ads strategy Ghanaian business owners can really scale up ROI and grow in a sustainable manner.
Call to Action:
Begin optimising your Google Ads campaigns today!
Scale your business in Ghana to new heights!
Are you planning to start your Google Ads campaign, or is your current campaign not driving sales?
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