When small business owners in Ghana invest without clear metrics, they spin their wheels. Digital marketing in Ghana offers direct channels to customers. Set targets and track campaigns precisely. By focusing on ROI of digital marketing, you ensure each cedi works harder. You’ll see better lead generation via targeted ads and emails. Monitoring conversion rates […]
Category Archives: digital marketing
04
Jul
Jul
Has it ever happened to you that you were just casually scrolling, but suddenly stopped to watch your favourite influencer introduce a product—and in that moment, you felt convinced, thinking, “Oh man, I need that product right now”? That’s the power of influencer marketing in Ghana. With the rapidly growing number of social media users […]
04
Jul
Jul
The benefits of social media marketing over traditional marketing in Ghana are quite apparent. Just think about it—how much time do you spend on social media daily compared to watching TV? If I talk about myself, it’s been a long time since I’ve watched television. I get all my news and updates directly from social […]
03
Jul
Jul
99% of email users check their inbox daily, some up to 20 times. I recently came across a surprising statistic that caught my attention. It made me realise just how much potential email marketing services in Ghana hold, especially for business owners who often feel stuck on how to reach their clients or customers directly. […]
01
Jul
Jul
With more than 7.4 million Ghanaians on social media platforms like Facebook, the platform has become a essential marketing tool for businesses. That’s roughly 21.5% of the population. But how do businesses in Accra harness this vast platform? The answer is clear—hire a Facebook Ads Agency in Accra. Businesses can scale their marketing, save time, […]
01
Jul
Jul
In 2024, there were 24.06 million internet users in Ghana, 69.8% of the population. This growing online audience represents a huge opportunity for businesses. But, the real question is: How do you make your business successful by utilising that audience? The solution is to hire the best digital marketing agency in Ghana. Most businesses in […]
28
Jun
Jun
Social media is no longer limited to sharing photos and comments. Now it’s a potent business tool. As studies reveal, there are 5.07 billion active social media users in the world. Some other research shows people spend an estimated 2 hours and 23 minutes a day on platforms like Facebook, Instagram and TikTok. It is […]
25
Jun
Jun
Integrating digital marketing into your business strategy can reduce customer acquisition costs by up to 50% while fueling scalable growth. With the exponential growth of internet, leveraging low-cost marketing strategies such as email and social media ads allows brands to reach out to their target audience directly. Understanding the benefits of digital marketing for businesses in […]
25
Jun
Jun
Comparing Website vs. Social Media for Business Growth refines your marketing funnel and boosts brand visibility. Ghana commands 24.3 million internet users and 38.3 million mobile connections—110 % of its population—proof that online potential is vast. (DataReportal) Choosing wisely affects your digital presence, brand visibility, and customer engagement, plus future conversion rates. This guide unpacks evidence-backed […]
25
Jun
Jun
Utilising the best digital marketing strategies for Ghana has become a necessity for businesses from all over the world, including those in Ghana. For small and medium enterprises (SMEs), it’s an opportunity to make their business more visible online, reach out to their potential customer base and grow their business. By adopting channels like social media, e-commerce, […]