Social media is no longer limited to sharing photos and comments. Now it’s a potent business tool. As studies reveal, there are 5.07 billion active social media users in the world. Some other research shows people spend an estimated 2 hours and 23 minutes a day on platforms like Facebook, Instagram and TikTok. It is […]
Category Archives: digital marketing
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Jun
Jun
Integrating digital marketing into your business strategy can reduce customer acquisition costs by up to 50% while fueling scalable growth. With the exponential growth of internet, leveraging low-cost marketing strategies such as email and social media ads allows brands to reach out to their target audience directly. Understanding the benefits of digital marketing for businesses in […]
25
Jun
Jun
Comparing Website vs. Social Media for Business Growth refines your marketing funnel and boosts brand visibility. Ghana commands 24.3 million internet users and 38.3 million mobile connections—110 % of its population—proof that online potential is vast. (DataReportal) Choosing wisely affects your digital presence, brand visibility, and customer engagement, plus future conversion rates. This guide unpacks evidence-backed […]
25
Jun
Jun
Utilising the best digital marketing strategies for Ghana has become a necessity for businesses from all over the world, including those in Ghana. For small and medium enterprises (SMEs), it’s an opportunity to make their business more visible online, reach out to their potential customer base and grow their business. By adopting channels like social media, e-commerce, […]
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