Utilising the best digital marketing strategies for Ghana has become a necessity for businesses from all over the world, including those in Ghana. For small and medium enterprises (SMEs), it’s an opportunity to make their business more visible online, reach out to their potential customer base and grow their business.
By adopting channels like social media, e-commerce, and SEO platforms, businesses can enhance their digital footprint. It will help them expand in the digital realm and keep pace with the competition.
In this article we will discuss some of the best digital marketing practices to help your Ghana based business improve it’s online presence to the next level.
Leveraging Social Media for Business Growth in Ghana
One of the most effective ways for companies in Ghana to reach a large audience is through social media advertising. With millions of active users across various social media platforms like Facebook, Instagram, Twitter etc., it’s an excellent ground for businesses to grow their brand, and engage with potential customers.
- Targeted Advertising: Advertisers can use filters to reach out to their customers by location, preferences, and even purchasing behaviours. For instance, Facebook Ads Manager, enables you to target users in specific cities in Ghana, such as Accra or Kumasi.
- Building Engagement: Brands can engage with customers in one-on-one conversations. Replying to comments, asking questions through polls and sharing user-generated content are all excellent ways to stay in touch with customers.
- Cost-Effective Campaigns: One of the great things about social ads is they’re cheaper than other advertising strategies, making them a ideal option for business with a tight budget.
Boosting Online Visibility with SEO and Content Marketing
If you want your Ghanaian business to succeed in the digital world, you must focus on SEO and content marketing. These tactics help companies grow organic traffic and improve SERP (search engine results pages) rankings.
- Local SEO: When you optimise a website to use terms that people in the Ghanaian market are searching for, such as “best IT services in Accra” or “Ghana clothing brands”, it helps bring local customers to a site for local products and services. For enhanced local visibility, businesses must incorporate some local keywords in their name and have their website listed on Google My Business.
- Content Marketing: Consistently posting blogs, videos or infographics can help develop trust and credibility with your audience. Writing content to solve target audience’s problems and discussing their pain points can help establish your brand as an authority.
- Keyword Strategy: Targeting keywords that attract Ghanaian audiences is vital. For instance, a food business can target words like “traditional Ghanaian recipes” to increase their chances of showing up in search results.
Pro tip: Finding right keyword is the most important part of content marketing. Utilize keywords finding tools like Semrush, Ahrefs, Moz, and Google Keyword Planner to find bulk keywords relevant to your niche. Select a keyword with low KD and high volume.
Read more: Benefits of Digital Marketing for Businesses
E-Commerce: The Future of Selling in Ghana
The use of E-commerce is on the rise in Ghana. With the increase of mobile payments and digital banking, more people are shopping online.
- Building an E-commerce Platform:Business owners can created their own shop online or sell there products on website like Jumia.
- Marketing Your E-Commerce Products: Use a combination of email marketing, social media advertising, and influencer marketing to reach potential buyers and increase your sales.
- Mobile Optimization: As the internet penetration in Ghana grows, so does the online shopping community, which means you need to optimize your website for mobile, since most of your Ghanaian customers will be using their smart to visit your site.
Read more: Why is mobile-friendly web design important?
Mobile Marketing: Reaching Customers on the Go
Since a large percentage of people in Ghana use mobile phones, mobile marketing remains one of the best ways to market products.
- SMS Marketing: Use SMS marketing to deliver targeted messages that prompt your customers to take actions like coming to your store or making a purchase.
- Mobile-Friendly Websites: It’s important to have a mobile optimized website as majority of Ghanians browse the internet using a mobile phone. A responsive website means better user experiences and increased conversions.
- In-App Advertisements: Advertising on well-known mobile applications such as Facebook or WhatsApp can be a good way to interact with your customers on a platform where they are most likely to spend their time.
Statistical Fact:
World Bank Blogs states that 68% of internet users in Ghana are on mobile; therefore, mobile marketing has become a necessity for every business looking to reach a large base.
Do you want to give your business a real boost and are looking for a Ghana-based digital marketing agency? If yes, then make sure to read our latest blog post "How to Choose the Best Digital Marketing Agency in Ghana" before hiring anyone. It will help you choose the best digital partner.
Video Marketing: Captivating the Ghanaian Audience
Video marketing is a very popular method of communicating. With platforms such as YouTube and TikTok, Ghana’s businesses have a huge opportunity to promote their products, tell brand stories and build emotional connections with their audience.
- Creating Compelling Videos: Videos that narrate a compelling story or show how a product is used can engage people. For instance, businesses can display how their goods are made or share customer testimonials to gain trust.
- User-Generated Content: Motivating your customers to make and post videos on popular platforms (Instagram, Facebook, YouTube, or TikTok) of themselves using your products can increase engagement and create a group or community around your brand.
Success Stories:
- ADJOA African Fashion Hub used keyword optimisation, content marketing, and backlink building to improve organic traffic and site rankings and boost sales on their e-commerce store.
- A leading fashion brand OLBUZ increased its ecommerce sales by up to 70% just by optimising for mobile and leveraging digital marketing. This resulted in 121% more Google Ads revenue in just 2 months.
Conclusion
In summary, digital marketing in Ghana is a must-win asset for businesses that want to compete and succeed in the digital age. Through tactics such as social media advertising, SEO, content marketing and beyond. Businesses get better at engaging their audience and more effectively reaching business objectives. To succeed, focus on keeping up with digital trends, knowing how consumers behave, and being flexible enough to constantly improve your efforts.
Taking these practicalities into consideration will guarantee traction and growth in Ghana’s dynamic market.
If you need professional help with digital marketing, WebSys is here for you. With over 10 years of experience in crafting results-driven strategies, we specialise in boosting your online presence and achieving measurable growth.
Get in touch with us today to take your brand to the next level and see the difference.
Our Clients’ Success Stories
- WebSys is a great online marketing agency. They have the expertise, experience and give great online visibility to our business. We are very satisfied with their services and I would highly recommend them for any company looking to increase their web presence_Josephine Nartey
- Their digital solutions have transformed our online presence! From SEO to social media marketing, their strategies have significantly boosted our customer engagement and salos_Ama Owusu Djan