Business owners in Ghana often chase customers through old channels yet see little return. Lead generation strategies from top marketing companies in Ghana change that game entirely. These firms tap into 26.3 million internet users and mobile money flows reaching GH¢3.6 trillion last year. They craft digital marketing strategies that pull prospects close, turning casual […]
Author Archives: websystech
digital marketing
Why Ghanaian Businesses Fail at Marketing and How Professional Marketing Companies Fix It
21
Jan
Jan
Ghanaian companies spend a lot of money on promotions, but revenues do not increase. The research has shown that almost 40% of SMEs in Accra and Kumasi are started without any written business plans, and their marketing strategy is usually not documented. Also, marketing is usually considered an afterthought by the owners, who post on […]
20
Jan
Jan
Imagine pouring cash into ads that vanish like smoke. Ghana boasts 24.3 million internet users—nearly 70% of its population—yet countless SMEs chase shadows instead of sales. Hiring marketing companies in Ghana flips that script. You achieve measurable marketing results through targeted lead-generation strategies. For example, Odura’s Boutique—Ghana’s well-known textile chain—skyrocketed profits by 351% through smart […]
20
Jan
Jan
Digital transformation in the Ghanaian business environment is taking unbelievable speed. By 2025, mobile money transactions had topped GHC 500 billion, and the use of e-commerce and cloud technologies was pervasive among SMEs and big companies. This kind of swift adoption results in innovation. However, it also subjects companies to a rising danger of cyberattacks. […]
19
Jan
Jan
Ghana’s digital revolution is accelerating faster than most businesses can keep pace. With 7.95 million social media users representing 22.9% of the population and platforms experiencing 7.4% annual growth, the opportunity for brand visibility has never been greater. Yet finding the right social media marketing partner to capitalize on this momentum remains challenging. Many agencies […]
19
Jan
Jan
The digital economy of Accra thrives, and the number of cyber threats is rising in step, at an equal and terrifying pace. Ghana recorded 2,008 cyber incidents in early 2025, jumping 52% from the previous year. Ransomware, phishing, and data breaches are among the issues businesses, including fintech startups and logistics SMEs, face daily. Smart […]
19
Jan
Jan
The Cyber Security Authority reported that Ghana lost GH¢19 million to cybercrime in just nine months of 2025, representing a troubling 17% surge from the previous year. Even more alarming, 2,008 cyber incidents struck Ghanaian businesses in the first half of 2025 alone. These escalating cyber threats force business owners into a critical dilemma today. […]
18
Jan
Jan
Ghana grapples with soaring cyber threats that relentlessly target businesses. Cyber incidents surged 52% from 1,317 cases in early 2024 to 2,008 in the same period of 2025. Losses topped GH¢19 million in just nine months of 2025 alone. Phishing attacks, ransomware, and malware cripple operations across Accra and beyond. Small businesses and financial institutions […]
18
Jan
Jan
Ghana’s digital economy races ahead at breakneck speed. Mobile money transactions shatter records monthly while fintech startups multiply rapidly. Businesses are aggressively embracing cloud solutions to capture market share. This technology adoption in Ghana fuels growth but simultaneously unleashes ferocious cyber threats. Criminals stole GH¢19 million through cybercrime from January to September 2025 alone. Data […]
17
Jan
Jan
Ghana’s networks face constant pressure from cyber threats in Ghana, especially as businesses digitise faster. Telecoms and banks feel the heat first because attackers chase uptime and money. Ghana recorded 4,753 DDoS attacks in the first half of 2024, the highest level in West Africa. That kind of disruption can knock services offline, delay payments, […]