Strategies to Increase Website Traffic in Ghana: Proven Methods

Google keeps 89% of global search traffic, so being visible in search engines is vital to your business.  However, a lot of Ghanaian websites struggle to increase website traffic in Ghana. No matter how much content they produce and how much energy they invest in social media marketing.

You could have a fantastic product but if your website doesn’t get much organic traffic, then customers won’t be able to find you.

The WebSys team is sharing this post on how we helped an Accra based bakery scale their organic traffic by 35% with local SEO techniques, an optimised GMB profile, local backlinks and targeted social media ads. All these efforts led to increased sales and improved brand awareness in Accra.

Optimise Your Website with a .com.gh Domain

Why You Should Choose a .com.gh Domain

For companies in Ghana, choosing a com.gh domain can help you achieve higher rankings in a shorter period. Whenever Google encounters a site with a com.gh domain and it knows that the content is relevant to users in Ghana.

Additionally, choose a domain name which includes a keyword relevant to your niche. For example, if you want to create a website for a digital marketing agency try to select a domain name including a high volume keyword like “www.digitalmarketingghana.com” or “www.marketingagency.co.gh” 

Boosting Local SEO with a .com.gh Domain

With a com.gh domain, you can potentially improve the performance of your website in local search results. This can generate even more organic traffic, particularly if combined with SEO best practices for the Ghanaian market. Businesses that invest in a local domain can expect to see significantly more Google traffic and brand awareness.

Focus on Local SEO

Jason Fried says:

“Even companies that do big business online struggle to be noticed by Google users. The Web, after all, is home to some 120 million Internet domains and tens of billions of indexed pages. But every company, big or small, can draw more Google traffic by using search-engine optimization – SEO, for short.”

Why Local SEO is Crucial for Ghanaian Businesses

Businesses looking to drive up their site traffic in Ghana must invest efforts into local SEO. Since 46% of all searches on Google are looking for local information, local SEO is a great way to stand out in the search engine results pages for local searches. You need to focus on location-specific keywords such as “Accra-based bakery” or “Ghanaian digital marketing company” for web page optimisation and blog posts as well.

Key Local SEO Strategies

1. Google My Business (GMB) Optimisation:
   
   • Ensure your business is claimed and optimised on Google My Business.
     
   • Remind customers to write a review and keep your business information current.
     
2. Target Local Keywords:
   
   • Focus on keywords like “Ghana’s top bakery” or “Accra SEO services.”
     
3. Local Backlinks:
   
   • Get quality backlinks from Ghanaian sites and local business directories.
     

Read more: Guide to Local SEO Services in Ghana for Maximum Visibility

Creating High-Quality Content Tailored to Ghanaian Audience Needs

Understand Your Ghanaian Audience

You need to deliver culturally relevant content that can resonate with Ghanaian people. Content should focus on the interests and issues affecting the average Ghanaian society. Integrate terms Ghanaians use in their daily life so they can feel relevant and connected. 

Content Optimisation for Local Engagement

• Use plain, clear, and culturally appropriate language.
  
• Incorporate local cases, narratives, and references that Ghanaians can relate to.
  
• Keep your content updated to stay fresh and engaging.
  

Leveraging Social Media for Traffic

Why Social Media is a Powerful Traffic Source

Facebook, Instagram and Twitter are crucial platforms for generating traffic to websites in Ghana. Since 70% of the users on Instagram buy products found on the platform. So if you’re a business, it is a fantastic place for targeting customers.

Social Media Marketing Tips

1. Targeted Ads:
   
   • Invest in paid social ads targeting demographic segments specific to Ghana.
     
2. Content Sharing:
   
   • Regularly post, share interesting stories, and offer promotions frequently.
     
3. Social Media Engagement:
   
   • Answer comments or engage with users to develop a healthy professional relationship with your audience.
     

Read more: What are the Benefits of Working with a Facebook Ads Agency in Accra

Building Local Backlinks

The Importance of Backlinks for SEO

Getting quality backlinks from local, trusted, and authoritative websites is an important tactic to rank your business higher in search engines. 96% of websites in Google’s top 10 results have over 1,000 backlinks from unique domains.

How to Build Local Backlinks

• Guest Posting:
  
  • Contribute articles to local Ghanaian blogs and business websites.
    
• Local Directories:
  
  • List your business in Ghanaian business directories.
    
• Partnerships:
  
  • Collaborate with local influencers to get mentions on their websites.
    

Paid Advertising for Immediate Traffic

Quick Results With Paid Ads

Paid advertising is another affordable option to bring instant traffic to your site. There are also great tools you can use on Google and Facebook Ads that help to reach a specifically targeted audience in Ghana. Paid search ads have the potential to lift visibility fast.

Best Practices for Paid Advertising

• Target keywords in your ads to get in front of specific regions’ users.
  
• Test out display ads as well as sponsored posts on social networks.
  

Read more: How to Get More Customers Online in Ghana: Effective Digital Strategies

Engaging Famous Ghanaian Influencers

The Power of Influencers in Ghana

Among all the marketing tactics, influencer marketing is the most effective method to increase website traffic in Ghana. Thirty-one per cent of American adults shared that social media influencers impact their purchasing decisions. In Ghana, well known influencers such as Sister Deborah, Yvonne Nelson, Shatta Wale, and Sarkodie can help make your brand popular.

How to Engage Ghanaian Influencers

• Collaborate with online influencers with a massive following in Ghana.
  
• Promote your site with sponsored posts and affiliate links.
  

Real-World Example: Case Study from Ghana

Case Study: Accra-based Bakery

By implementing local SEO strategies, optimising their Google My Business profile, and building local backlinks, we at WebSys have increased the organic traffic of an Accra-based bakery site by 35%. These approaches, together with targeted social media advertising, contributed to an increase in their brand awareness in Accra. This drove additional sales and improved customer engagement.

Results Achieved

• Organic traffic grew by 35%.
  
• Sales increased by 60%.
  
• Enhanced brand awareness in Accra.
  

Want more proof?

AfricanCraftsHub generated traffic and sales through search engine optimisation by leveraging Ghana’s growing digital presence.

Conclusion

To drive traffic on your website in Ghana, you will need a combination of search engine optimisation (SEO), local SEO, and a few paid ads tactics. With attention to specific keywords, mobile optimisation and engaging social media tactics, companies can attract more traffic and brand awareness.

• Begin by paying attention to selecting a good domain, site structure and focusing on indexation and crawlability.
• Invest in content that appeals to the your audience..
• Work with local influencers and invest in paid ads for instant returns.
  

Applying these tested methods will assist Ghanaian businesses to attract more website traffic and improve their company’s online visibility in Ghana’s competitive digital space.

Useful Resources and Tools:

Tool	Purpose
Google My Business	Local SEO optimisation
SEMrush	Keyword research and competitive analysis
Ahrefs	Backlink analysis
Hootsuite	Social media scheduling and analytics