Social media is no longer limited to sharing photos and comments. Now it’s a potent business tool. As studies reveal, there are 5.07 billion active social media users in the world. Some other research shows people spend an estimated 2 hours and 23 minutes a day on platforms like Facebook, Instagram and TikTok.
It is a massive opportunity for businesses to be discovered, engage and convert them. With this digital revolution, good social media marketing has become crucial for survival. So stay with us now and keep reading.
What is social media management?
Social media management involves managing everything related to a company’s social channels. That means creating content, posting content, replying to comments, running ads and all the trial and error involved in finding what works and what doesn’t.
It’s not merely being on platforms like Facebook, Instagram, LinkedIn or X ( formerly known as Twitter) — it’s using them wisely. Having a proper social media strategy is crucial for all businesses if they want to gain trust, grow faster and stay top-of-mind for their audience.
Behind every great business page is a social media manager or team that strategically plans and implements daily tasks. They follow trends, analyse engagement data and ensure that the brand voice remains constant.
Read more: How to Get More Customers Online in Ghana: Effective Digital Strategies
What are the benefits of Social Media Marketing Management
Managing social media well can bring great results. It helps increase brand exposure, build loyal followers, and guide people through the buyer journey. Here’s what you gain when it’s done right:
- Generate more brand awareness and reach out to more social users daily
- Develop and retain a dedicated fanbase base through continued engagement
- Influence purchase decisions by guiding users during their buyer journey
- Get leads and keep your funnel full
- Increase your ROI through data driven and audience centered strategies
- Use retargeting ads and content publishing to boost visibility
- Grow even with a small budget, thanks to flexible digital tools
Take advantage of a growing market that is reaching $229.6 billion for global social media advertising spend.
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Building Your First Social Media Management Framework
Starting from scratch can seem daunting, but getting the right steps in place can simplify it. Whether you’re doing it alone or with a social media team, a good framework creates success and consistency. Below we are sharing 8 essential stages to develop a strategy from scratch.
Step 1: Audit your current presence (accounts, metrics, content)
Begin by checking your current accounts. Look at follower numbers, top posts, and engagement levels. To audit your social media means understanding what’s already working and where you’re falling short. That’s your starting line.
Step 2: Define goals that align with business outcomes
Your strategy development should be built on clear goals. Want to sell more, get email signups, or raise awareness? Your goals must connect to business growth. Always set KPIs to track your results over time.
Step 3: Identify and understand your audience
If you don’t know who you’re speaking to, your content will never get engagement. Once you conduct deep audience research, you can find out what your audience loves (and hates) and what they need. It enables you to make content that talks to their actual pain points.
Read more: Steps to Start an Online Business in Ghana
Step 4: Select the right platforms
Don’t try to be everywhere. Concentrate on 2 or 3 social media channels where your audience is actually active. Select the best fitting platform based on your industry type and brand voice. Choose carefully and strategically.
Step 5: Create a practical strategy (content types, tone, frequency)
Determine how frequently to post and what to post. Utilising a mixed post approach is often effective. So, diversify your posts from value-added tips to behind-the-scenes or fun facts. Choose a brand voice and tone based on your selected social media marketing strategy.
Step 6: Plan your content
Create a content calendar to pre-plan posts. This is useful for planning content and ensuring consistency of messaging. Fortunately, there are tools such as Buffer and Hootsuite that help to simplify scheduling across multiple accounts.
Step 7: Select paid campaigns wisely
First invest small amount to check your targeted audience’s reaction. Opt for paid advertising that aligns with your goals (for example, lead generation or product views). Test what works, then scale. Boosting posts can also be an effective tool to kick start things.
Read more: Website vs. Social Media for Business Growth
Step 8: Set up metrics to measure success (KPIs and tools)
Monitor your performance weekly or monthly with analytics reporting. Thoroughly analyse engagement, reach, clicks and sales. Performance tracking lets you better understand what is working and where your social media marketing strategy needs improvement.
Wrapping Up
If you are planning to start your social media management journey, remember one thing “You don’t need to know everything to start.” Just make a plan and stick to it and keep an eye on analytics and improve your strategy accordingly. Even the best marketing professionals modify their strategies gradually as they monitor trends or new mere platform features.
Take time to review results regularly. As you learn more, your decisions become sharper. With the right tools, insights, and mindset, your digital marketing efforts will pay off and make your online presence a real business asset.
Do you want to give your business a real boost and are looking for a Ghana-based digital marketing agency? If yes, then make sure to read our latest blog post "How to Choose the Best Digital Marketing Agency in Ghana" before hiring anyone. It will help you choose the best digital partner.
How WebSys Can Help?
Whether you’re just starting out or scaling fast, WebSys empowers your brand with expert-driven social media management tailored for impact.
- Proven expertise in strategy, content, and campaign execution
- Comprehensive social media management from audits to analytics
- Targeted ads that drive reach, engagement, and ROI
- Trusted by top brands for growth-focused digital solutions
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