Anytime we set up an online business in Ghana, the first thought that confuses us is “how to get more customers online in Ghana”. We want to understand successful tactics to increase our online customer acquisition, generate high inbound traffic, and turn leads into customers.
Here, WebSys wants to clear up this confusion for you. Creating a solid and functional marketing pipeline and leveraging strategic content distribution channels are crucial for businesses to connect more effectively with their target market.
This guide takes into account individuals building businesses in Ghana who wants to sustainably expand their digital exposure and customer base.
How Can Building a Marketing & Sales Pipeline Benefit You?
In our years of experience, we have witnessed the effectiveness of having a strong marketing pipeline. It helps many Ghanaian online businesses reach their customer effortlessly. It facilitates the systematic management of leads from first contact to purchase. This setup helps to increase your conversion rate as you deliver relevant content, discussing customers’ pain points at each stage.
A solid sales pipeline ensures that follow-ups are made regularly to turn prospects into loyal, returning customers. Companies with clear sales pipelines experience predictable growth, effective investment of resources and a better insight into the needs of their customer.
Real Life Evidence:
- Unilever Ghana increased FMCG sales with targeted pipelines, raising customer choice and increasing sales performance with optimal customer engagement tactics.
- Through a pipeline marketing strategy on sales promotions and improved perceived quality of products, Nestlé Ghana effectively increased sales of Maggi products.
What Are the Effective Ways to Get New Customers in Ghana?
Ghana offers a unique digital opportunity with growing mobile penetration and the active use of social media. Here I’ll break down some ways to best leverage these opportunities:
Search Engine Optimisation
SEO optimisation is a necessity to get organic search traffic to your site. Optimising your website for search enables potential customers to find you when they’re looking for products and services relevant to your business. Find and integrate Ghana-based keywords in your web content and blogs, formatted content, and optimised images to make you more visible.
Implementing local SEO tactics is vital:
- Add your business to Google My Business.
- Motivate the clients to review your business on Google.
- Optimise your site for local searches by including keywords such as “best restaurants in Accra” or “Top rated SEO agency Ghana.”
Be a partner with WebSys and succeed online in Ghana! Check our services.
Read more: Google My Business Optimisation in Ghana
Targeted Outreach
Prospecting works by directly getting in touch with prospects. Personalised, one-to-one emails or LinkedIn messages are considered more effective and drive more engagement. As per the Salesgenie report, a sales prospecting strategy can enhance 40% of the conversion rate if utilised well.
Key outreach strategies include:
- Personalised emails that deliver clear value.
- Participating in industry forums and groups.
- Organising useful webinars for your prospects.
Advertising
Using paid media, such as Facebook Ads, Instagram Ads and Google Ads, can help you gain visibility online quickly. These platforms let you apply different filters and target your ideal audience, saving on your advertising budget and placing your ads in front of those most likely to convert.
Consider these tips for effective advertising:
- Target your ads by region, such as Accra or Kumasi.
- Monitor performance closely to fine-tune campaigns.
- Distribute budgets effectively by expanding only well-performing ads.
Referrals
Making effective use of customer referrals turns your satisfied customers into your greatest marketers. Invite your loyal customers to become advocates for the brand who share a good word about your product or service.
Ways to encourage referrals:
- Provide discounts or incentives for successful referrals.
- Keep referral processes easy and rewarding.
- Keep reminding your customers about your referral program!
Looking for a top rated digital marketing agency to hire? read our latest blog post, How to Choose the Best Digital Marketing Agency in Ghana, it will help you fine the best partner to work with.
Social Media Marketing
Social media marketing is one of the best and only affordable ways to reach customers in Ghana. By January 2024, the number of social network users in Ghana had reached 7.40 million as compared to 5.60 million in January 2023, a 31 per cent increase in one year. If you stay active and connect with your potential clients on these platforms, you can actually attract these active social media users to your product and services.
Effective tactics include:
- Sharing attention-grabbing visuals and short video content.
- Leveraging user-generated content for increased credibility.
- Holding contests and giveaways to promote engagement.
Which Marketing Channels Should You Use to Attract Customers Online in Ghana?
Selecting the right channels for promotion is vital for content distribution and higher inbound traffic. As of the latest report, the country had 38.95 million active mobile connections (representing a 113.1% mobile penetration rate). These figures are evidence that mediums such as SEO and social media marketing are particularly effective for attracting customers to your business in Ghana.
Consider these points when choosing channels:
| Channel | Benefits |
| SEO | Long-term growth, sustainable traffic |
| Social Media Marketing | Engagement, brand awareness |
| Paid Advertising | Quick visibility, precise targeting |
Align your chosen channels with your business objectives, budget, and trends of Ghanaian natives
Final Words: How to Succeed Online in Ghana
So the answer to the question “how to get more customers online in Ghana” is simple. Integrate customised methods such as search engine optimisation, direct messaging, and maximising customer referrals. Not just that, concentrate on developing a strong marketing pipeline and then monitor your progress.
By consistently being focused on your target and devising the right content you’ll see continued growth in customers and online success.
How WebSys Can Help?
Working with WebSys means you are getting access to a professional team of experts who understand the complex digital market in Ghana. By utilising our time-tested techniques we can build your brand identity and drive more sales and traffic to your sites in a couple of months.
This is how we expand your potential:
- Professional website design to catch the attention of customers.
- Time-tested SEO methods that will increase your online visibility.
- Digital advertising that converts with goal-oriented campaigns.
- Dependable network and IT services that improve efficiency and profitability.
Be a partner with WebSys and take your online presence and customer acquisition to the next level!