“In the world of business, visibility is key. The more people see you, the more they trust you.”
Google My Business (GMB) optimisation in Ghana is important for businesses. It will help boost their local SEO and tend to draw in more local traffic. Once your GMB profile is well optimised, you will notice your business becoming more visible, along with an increase in customer interactions and higher rankings in local searches.
Regardless of whether you’re a small startup or a large company, take advantage of GMB to help your business be found by your target audience. In this guide, we are going to examine the process of optimising your Google My Business profile so that you stand out on Google Search and Maps. Now let’s get into the GMB optimisation basics for Ghana!
How GMB Drives Local SEO Success for Businesses in Ghana
In Ghana, Google Search and Maps are an increasingly trusted way to find and connect with local businesses. Local SEO is the practice of optimising your digital presence to attract the local consumer, and without Google My Business (GMB) optimisation, it’s incomplete.
GMB Optimisation plays a role in how your business shows up in local search. When your profile is well-optimised, there is a better chance your business will show up on the first page of Google, making you more visible to new customers and enhancing engagement. The impact is evident – Ghanaian companies implementing GMB SEO practices are more likely to be successful in targeting local customers.
What Are the Essential Steps for Optimising Google My Business Profile in Ghana?
WebSys wants to share some expert tips and steps with you so your business can rank better on search results and can drive more targeted traffic to your site.
1. How to Claim and Verify Your Business on Google
Claiming and business verification is the first step toward profile optimisation. Here’s how to do it:
- Open this link: Business.Google
- Search for your business.
- Click the “Add your business to Google.”
- Follow the procedure and request your business postcard from Google.
Remember: it can take 12-14 days to get verified.
Verification allows only the owner of the business to control its profile. It is also the key to maintaining information consistency in business.
Read more: How to Improve Google Rankings in Ghana
2. Ensuring Your Business Information is Complete and Accurate
Add complete and accurate business information to rank better on local Google searches. This includes:
- Business name: Make sure it is the same as your business’s real-world name.
- Physical address: This should be your business’s precise location.
- Telephone number: Enter a local phone number.
- Business hours: Don’t forget to update your business hours.
Consistent business information across platforms provides Google with a better understanding of your business, which in turn creates better search relevance.
3. Choosing the Right Categories and Attributes
Select the categories which best fit your business. It can enable your customers to discover you when searching. Here’s how:
- The right categories can help people find you easily.
- Also include other categories if needed (such as restaurant or retail store).
- Be sure to include attributes like “wheelchair accessible,” “free Wi-Fi”, or “pet-friendly.”
Selecting the right categories and attributes will give you a better opportunity to appear in front of the right audience and increase local SEO performance.
4. Crafting a Compelling Business Description
Business description plays a vital role in helping you make a great first impression on your clients and customers. Keep it clear, compelling and concise. Highlight some of your major services, what sets you apart from the competition and what is truly unique about your business. Just make sure to add some of your business-related keywords for better SEO.
An engaging business description will make your GMB profile more appealing and boost local ranking on Google Search and Maps.
5. Enhance Your Profile with High-Quality Photos and Videos
People love seeing visuals. High-resolution photos and videos make your profile more professional and attractive for customers to click on. Here’s what to include:
- Business photos: Include professional images of your business, products, and services.
- Team photos: Introduce your team members to add a personal touch to your profile.
- Videos: A brief, slick video about your business can make your profile more impressive.
The more visual proof you include, the more you can earn users’ trust and make them click on your profile.
6. Collect and Respond to Reviews
Reviews have a huge impact on your business for local visibility and your local SEO. Here’s how to handle reviews:
- Ask for reviews: Motivate happy customers to provide positive reviews. Try to collect 15-20 reviews on your profile.
- Responding to reviews: Always make sure to respond to good and bad reviews in a professional way.
Good reviews not only benefit your GMB profile, but they also make you appear as a credible business. Replies also improve customer feedback and demonstrate to potential clients that you value their opinions.
Read more: Steps to Start an Online Business in Ghana
7. Regular Updates and Posts on Your GMB Profile
Maintaining an up-to-date profile is essential for SEO strategy. To remain active there, you can post updates about:
- New products or services.
- Special offers and promotions.
- Events or important announcements.
Posting frequent updates tells Google that your business is still active and makes it more relevant in search results and local rankings.
8. Leveraging GMB Insights
GMB Insights is an excellent resource where you can see how people discover your business. Here’s what to look for:
- How customers searched for your business: Direct searches, discovery searches or branded searches.
- Where customers mostly find your business: Google Search or Maps.
- Customer actions: Did they call, ask for the business address or visit your website?
With GMB Insights, you can further optimise your Google SEO in Ghana using actual data and not guesses on what you could do to enhance your local SEO.
Need Help?
At WebSys, we are committed to helping Ghanaian companies succeed with local SEO by taking advantage of their Google My Business profiles for better leads and sales. Here’s why you should pick us:
- Expertise in Local SEO: Proven track record in Google SEO in Ghana and profile optimisation.
- Comprehensive Services: We offer complete business solutions from website development to handling its local SEO.
- Affordable & Results-Driven Strategies: We aim to provide maximum online visibility and generate low-cost leads.
- 24/7 Support: We give you around-the-clock updates and monitoring to help convert your clients.
Choose WebSys to improve your GMB optimisation and local rankings today!