Ever wonder why certain sites rank on top of Google's search results? This is due to organic Search Engine Optimization (SEO), which is a process where SEO specialists amend a site’s architecture (on-page SEO) to make it friendlier for both search engines and users and conduct a variety of external methods (off-page SEO) to give the site better authority and visibility.
Although everyone wants to rank on the first page of Google, not everyone deserves to be there. Your website earns that right through an intricate algorithm by Google that contains over 200 signals to determine the ranking of websites. This algorithm is constantly being updated – just last year there were over 540 quality improvements to it!
An effective SEO strategy will help drive unlimited free traffic to your website, keeping you one step ahead of your competition.
Increase Brand Awareness - An increased number of consumers spend a considerable amount of time on the internet searching for products and services. Our SEO services will give you the advantage of being found when your prospects are in the process of searching. Customers tend to trust the sites that they find listed in the top pages; it is just human nature
Increased Lead Generation - Each day millions of consumers begin their buying cycles online. Consumers are becoming immune to most traditional forms of advertising. When consumers search for your services rather than the other way around they are much more receptive to your marketing message
Low Customer Acquisition Costs - Search engine marketing leads are less expensive compared to traditional marketing methods. With search engine marketing, you are spending much less while you are reaching more people who want your product or service.
STAANDPOINT understands that quick results are crucial. However, in the world of SEO, an ongoing cohesive strategy will ensure long term search engine stability of the site.
Here are some of the major components that are often incorporated into our clients’ natural search marketing strategies
Our SEO team will liaise with your company to obtain a solid understanding of your company and its key objectives, requirements and restraints for the campaign. During this stage, we will conduct a wide variety of analyses ranging from keyword analysis to competitive analysis. We will ensure that all campaign activities will drive your business to obtain the maximum ROI.
Our SEO team will liaise with your company to obtain a solid understanding of your company and its key objectives, requirements and restraints for the campaign. During this stage, we will conduct a wide variety of analyses ranging from keyword analysis to competitive analysis. We will ensure that all campaign activities will drive your business to obtain the maximum ROI.
The backbone of any marketing campaign is creating compelling content and search engine algorithms are placing more importance than ever on the text content on websites. If a site hopes to rank for specific keywords and phrases, it is critical that the site has unique high quality content with targeted keyword phrases in the content. Our SEO services include best practices for on-page content that exceed expectations.
Link popularity of the site will play a major role in the search engine Optimization process. For this reason we propose an intensive, ethical link building campaign designed to cut through search engine competition. Search engines measure the popularity of your website by the amount and quality of websites linking to your site. We look at the sites that are consistently ranking for your keywords and make sure that we build enough link popularity so that your site can compete for rankings.
One of the most significant changes in SEO over the past decade has been the emergence of social networks. As the search engines continue to embrace the influence of social sites such as Facebook, Twitter and Google+, it is important that you have an integrated approach to your social presence and the impact it has on your search listings. We will work with your team to build a social media strategy, which helps deliver traffic from social networks, and influences search engine rankings.
At our core, we understand that no two companies are the same, and what may be a winning SEO strategy for one, may not work for another. Our goal is to empower you with the knowledge of what our SEO plans entail, so you can make a confident and informed decision when assessing the value of our services. We take pride in crafting bespoke deliverables that align with your unique SEO needs, so you can be assured of a program that's tailor-made to give your company the competitive edge it deserves.
The following deliverables are spread across eight months to one year duration.
| Deliverables | Silver | Gold | Platinum |
|---|---|---|---|
| Monthly investment | GHS2500 | GHS3500 | GHS5000 |
| Number of keywords optimised | 20 | 50 | 100 |
| Site analysis | Included | Included | Included |
| Mobile usability check | Included | Included | Included |
| Backlinks analysis | Included | Included | Included |
| Keywords research | Included | Included | Included |
| Page speed analysis & recommendation | Included | Included | Included |
| Crawler compliance implementation | Included | Included | Included |
| CSite architecture audit & recommendations | - | Included | Included |
| Title & Meta tags optimization | Included | Included | Included |
| Optimization of robots.txt | Included | Included | Included |
| Implementation of XML sitemap | Included | Included | Included |
| Canonicalization analysis | Included | Included | Included |
| URL rewriting | Included | Included | Included |
| Pages H tags optimization | Included | Included | Included |
| HTML sitemap | Included | Included | Included |
| Link redirect audit | Included | Included | Included |
| Broken links audit | Included | Included | Included |
| Custom 404 error page setup | Included | Included | Included |
| Image & Hyperlink optimization | Included | Included | Included |
| Anchor tag optimization | Included | Included | Included |
| Google & Bing Webmaster tools setup | Included | Included | Included |
| Google Analytics setup & integration | - | Included | Included |
| Social sharing integration | Included | Included | Included |
| Custom 404 error page setup | Included | Included | Included |
| Onsite Blog optimization | - | Included | Included |
| Assessment of website content & strategy | Included | Included | Included |
| Classified submissions | 5 | 10 | 50 |
| Social bookmarking | Included | Included | Included |
| Social portal profile creation | Included | Included | Included |
| Social media strategy & consultation | - | - | Included |
| Local Citation building | - | Included | Included |
| Monthly SEO performance reports | - | Included | Included |
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